[The most active, committed, or strict members of a group or movement.]
HARDCORE is the lifestyle brand for diehards. More than a clothing range, HARDCORE is a movement. For those who want to push the limits, break the rules, and lead the way.
The heart and soul of our streetwear harks back to the original hardcore philosophy. Long before the term was appropriated by the music and adult industries, hardcore was synonymous with breaking down barriers, reaching new heights and being your best self - in all walks of life, work and leisure.
So whether you want to go hard in the gym, go hard in ibiza, go chill with your friends, HARDCORE will be with you all the way - from the bar to the beach.
HARDCORE is here to reclaim the word and relaunch a movement.
DREAM BIG. REACH HIGHER.