Our approach pitches innovative sportswear along with stylish streetwear. Designed to the highest technical standards, our apparel features everything from everyday leisure essentials to high-performance gymwear.

The heart and soul of our streetwear harks back to the original hardcore philosophy. Long before the term was appropriated by the music and adult industries, hardcore was synonymous with breaking down barriers, reaching new heights and being your best self - in all walks of life, work and leisure.

So whether you want to go hard in the gym, go fast on the track, or go bold on the street, HARDCORE will be with you as you test the limits and break the boundaries of your capabilities.

HARDCORE is here to reclaim the word and relaunch a movement.